{"id":7069,"date":"2021-08-19T15:47:18","date_gmt":"2021-08-19T12:47:18","guid":{"rendered":"https:\/\/www.eticaretmerkezim.com\/ecompw\/paylasim\/viral-buyumenin-oykusu\/"},"modified":"2021-08-19T15:47:18","modified_gmt":"2021-08-19T12:47:18","slug":"viral-buyumenin-oykusu","status":"publish","type":"question","link":"https:\/\/www.eticaretmerkezim.com\/ecompw\/paylasim\/viral-buyumenin-oykusu\/","title":{"rendered":"Viral B\u00fcy\u00fcmenin \u00d6yk\u00fcs\u00fc"},"content":{"rendered":"<p>Dollar Shave Club, t\u0131ra\u015f ve t\u0131ra\u015f \u00fcr\u00fcnlerinin karma\u015f\u0131k olmamas\u0131 gerekti\u011fini a\u00e7\u0131klamak i\u00e7in Michael Dubin taraf\u0131ndan kuruldu.<\/p>\n<p>Fikir basit: 1 $ kar\u015f\u0131l\u0131\u011f\u0131nda abone olun ve ayl\u0131k olarak y\u00fcksek kaliteli t\u0131ra\u015f b\u0131\u00e7aklar\u0131 almaya ba\u015flay\u0131n. Bir s\u00fcre sonra yeniden fiyatland\u0131rmay\u0131 5 dolara \u00e7\u0131kard\u0131lar, ancak t\u0131ra\u015f kremleri ve v\u00fccut temizleyicileri gibi ekstra \u00fcr\u00fcnler eklediler.<\/p>\n<p>1$ ve 5$&#8217;\u0131n t\u0131ra\u015f ihtiya\u00e7lar\u0131n\u0131z\u0131 kar\u015f\u0131lamak i\u00e7in harika de\u011ferler oldu\u011funa \u015f\u00fcphe yok.<\/p>\n<p><strong>Ancak \u015firketin ba\u015far\u0131s\u0131n\u0131n nedeni bu de\u011fil.\u00a0<\/strong><\/p>\n<p>Markas\u0131n\u0131n pop\u00fclaritesi, \u015firketinin hizmetini anlatt\u0131\u011f\u0131 videosunun yay\u0131nlanmas\u0131ndan hemen sonra patlad\u0131.<\/p>\n<p>En iyi \u00e7evrimi\u00e7i e-ticaret ba\u015far\u0131 \u00f6yk\u00fclerinden biri olan bu vakan\u0131n ana \u00e7\u0131kar\u0131m\u0131, benzersiz bir kimlik olu\u015fturman\u0131z ve markan\u0131z\u0131 rekabetten ay\u0131rman\u0131z gerekti\u011fidir. Bu kesinlikle \u00e7ok zor olacak ama imkans\u0131z de\u011fil.<\/p>\n<p>Video mizahi ve daha \u00f6nce buna benzer bir \u015firket videosu yoktu. Ayr\u0131ca, i\u015f modeli benzersizdi, \u00e7\u00fcnk\u00fc hi\u00e7 kimse sadece bir dolara ustura satm\u0131yor.<\/p>\n<p>Unilever&#8217;in Dollar Shave Club&#8217;\u0131 1 milyar dolara sat\u0131n ald\u0131\u011f\u0131n\u0131 belirtmeliyiz.<\/p>\n","protected":false},"author":12,"featured_media":7070,"comment_status":"open","ping_status":"closed","template":"","question-category":[62],"question_tags":[130],"_links":{"self":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question\/7069"}],"collection":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/comments?post=7069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/media\/7070"}],"wp:attachment":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/media?parent=7069"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question-category?post=7069"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question_tags?post=7069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}