{"id":5186,"date":"2021-08-08T21:46:17","date_gmt":"2021-08-08T18:46:17","guid":{"rendered":"https:\/\/www.eticaretmerkezim.com\/ecompw\/paylasim\/adidas-vs-puma\/"},"modified":"2021-08-08T21:46:17","modified_gmt":"2021-08-08T18:46:17","slug":"adidas-vs-puma","status":"publish","type":"question","link":"https:\/\/www.eticaretmerkezim.com\/ecompw\/paylasim\/adidas-vs-puma\/","title":{"rendered":"Adidas vs Puma"},"content":{"rendered":"<p>Adidas ve Puma\u2019n\u0131n hik\u00e2yesi, Alman karde\u015fler Adolf ve Rudolf Dassler\u2019in 1920\u2019lerde Dassler Karde\u015fler Ayakkab\u0131 Fabrikas\u0131 ad\u0131 alt\u0131nda annelerinin \u00e7ama\u015f\u0131r odas\u0131nda ayakkab\u0131 \u00fcretmeleriyle ba\u015fl\u0131yor. Babalar\u0131 Christoph von Wilhelm\u2019in bir ayakkab\u0131 fabrikas\u0131nda i\u015f\u00e7i olarak \u00e7al\u0131\u015ft\u0131\u011f\u0131 Dassler karde\u015flerin ayakkab\u0131lar\u0131, 1930\u2019larda alt\u0131n madalya kazanan olimpiyat\u00e7\u0131lar\u0131n ayaklar\u0131n\u0131 s\u00fcsledikten sonra patlama ya\u015f\u0131yor. 1936\u2019da Dassler\u2019in, ABD\u2019li sprinter Jesse Owens\u2019\u0131 1936 Yaz Olimpiyatlar\u0131\u2019nda el yap\u0131m\u0131 sivri u\u00e7lar\u0131 kullanmaya ikna etmesiyle markan\u0131n ba\u015far\u0131 ser\u00fcveni h\u0131z kazanm\u0131\u015f oluyor. Owens\u2019\u0131n d\u00f6rt alt\u0131n madalyas\u0131n\u0131n ard\u0131ndan Dassler ayakkab\u0131lar\u0131n\u0131n ad\u0131 ve \u015f\u00f6hreti d\u00fcnya sporcular\u0131 ve e\u011fitmenleri taraf\u0131ndan tan\u0131n\u0131r hale geliyor. II. D\u00fcnya Sava\u015f\u0131\u2019ndan \u00f6nce her y\u0131l 200.000 \u00e7ift ayakkab\u0131 satan karde\u015fler, aralar\u0131ndaki ileti\u015fimsizlik ve anla\u015fmazl\u0131klar neticesinde 1948 y\u0131l\u0131nda ayr\u0131lmaya karar veriyorlar ve iki rakip firma kuruyorlar. Adolf ve Rudolf Dassler taraf\u0131ndan adidas ve Puma ad\u0131nda kurulan bu markalar, \u015fu anda h\u00e2l\u00e2 Almanya\u2019n\u0131n Herzogenaurach \u015fehrinde bulunuyor.<\/p>\n","protected":false},"author":19,"featured_media":5187,"comment_status":"open","ping_status":"closed","template":"","question-category":[62],"question_tags":[90,69,91,94],"_links":{"self":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question\/5186"}],"collection":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/comments?post=5186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/media\/5187"}],"wp:attachment":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/media?parent=5186"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question-category?post=5186"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question_tags?post=5186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}