{"id":25707,"date":"2023-06-23T11:04:39","date_gmt":"2023-06-23T08:04:39","guid":{"rendered":"https:\/\/www.eticaretmerkezim.com\/ecompw\/paylasim\/e-ticaret-dogu-ve-bati-almanyada-farklilik-gosteriyor\/"},"modified":"2023-06-23T11:04:39","modified_gmt":"2023-06-23T08:04:39","slug":"e-ticaret-dogu-ve-bati-almanyada-farklilik-gosteriyor","status":"publish","type":"question","link":"https:\/\/www.eticaretmerkezim.com\/ecompw\/paylasim\/e-ticaret-dogu-ve-bati-almanyada-farklilik-gosteriyor\/","title":{"rendered":"E-ticaret, Do\u011fu ve Bat\u0131 Almanya’da farkl\u0131l\u0131k g\u00f6steriyor"},"content":{"rendered":"

Almanya’daki e-ticaret \u015firketlerin \u00e7o\u011fu Bat\u0131 b\u00f6lgelerinde, Kuzey Ren Vestfalya’da (y\u00fczde 22) ve Bavyera’da (y\u00fczde 17) bulunuyor. Sadece y\u00fczde 1,75’i Th\u00fcringen’in do\u011fu b\u00f6lgelerinden ve y\u00fczde 1’i Mecklenburg-Bat\u0131 Pomeranya’dan geliyor.<\/p>\n

Bu veriler, Ibi Research, Amazon Almanya ve Federal E-Ticaret ve Posta Sipari\u015fi Almanya Birli\u011fi (Bevh) taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma olan ilk E-Ticaret Atlas Almanya’dan al\u0131nd\u0131. \u00c7al\u0131\u015fma, Almanya genelinde e-ticareti harital\u0131yor ve perakende \u015firketlerinin e-ticaret faaliyetlerini, ekonomik yap\u0131sal farkl\u0131l\u0131klar\u0131n\u0131 ve b\u00f6lgesel \u00e7er\u00e7eve ko\u015fullar\u0131n\u0131 ara\u015ft\u0131r\u0131yor.<\/p>\n

Ortalama y\u0131ll\u0131k cirodaki farkl\u0131l\u0131klar<\/h3>\n

Ara\u015ft\u0131rmaya g\u00f6re, Bat\u0131 Almanya’daki online sat\u0131c\u0131lar y\u0131ll\u0131k ortalama 29,39 milyon Euro ciro elde ediyor. Do\u011fu Almanya’daki online sat\u0131c\u0131lar yaln\u0131zca 6,37 milyon Euro kazan\u0131yor. Bu, e-ticaret \u015firketlerin ekonomik g\u00fcc\u00fcn\u00fcn bu b\u00f6lgelerde farkl\u0131l\u0131k g\u00f6sterdi\u011fini g\u00f6steriyor. Bat\u0131 Almanya’daki online sat\u0131c\u0131lar da ortalama olarak (29 ki\u015fi) Do\u011fu Alman sat\u0131c\u0131lar\u0131ndan (13 ki\u015fi) daha fazla ki\u015fiyi istihdam ediyor.<\/p>\n

Almanya’n\u0131n b\u00f6lgeleri, dijitalle\u015fme potansiyelinden \u00e7ok farkl\u0131 \u015fekillerde yararlan\u0131yor. Bu dramatik \u00e7\u00fcnk\u00fc say\u0131salla\u015ft\u0131rma yap\u0131sal olarak zay\u0131f alanlara, \u00f6zellikle ekonomik olarak yeti\u015fme f\u0131rsat\u0131 sunulmal\u0131. \u0130nternet, yeniden birle\u015fme y\u0131l\u0131 olan 1990’da icat edilmi\u015f olmas\u0131na ve hem Do\u011fu hem de Bat\u0131’daki \u015firketler teknik olarak s\u0131f\u0131rdan ba\u015flam\u0131\u015f olmas\u0131na ra\u011fmen, bug\u00fcn ba\u015far\u0131 \u00e7ok dengesiz bir \u015fekilde da\u011f\u0131lm\u0131\u015f g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Pazaryerinin \u00f6nemi g\u00f6ze \u00e7arp\u0131yor<\/h3>\n

Bu \u00e7al\u0131\u015fmada yakla\u015f\u0131k 100.000 online i\u015fletme dikkate al\u0131nd\u0131. Ancak Amazon, eBay, Otto ve\/veya Kaufland gibi pazaryerlerinde \u00fcr\u00fcn satan 10.000’den fazla \u015firketi de i\u00e7eriyor. Rapor, pazaryerlerinin perakendede dijitalle\u015fmeyi h\u0131zland\u0131ran \u00f6nemli unsurlar oldu\u011funu g\u00f6steriyor.<\/p>\n

Pazaryerlerindeki sat\u0131c\u0131lar\u0131n ortalama cirosu 2 milyon Euro<\/h3>\n

Pazaryerlerindeki sat\u0131c\u0131lar\u0131n ortalama cirosu iki milyon Euro olarak hesaplan\u0131yor. Bu, t\u00fcm Alman online sat\u0131c\u0131lar\u0131n\u0131n ortalama cirosundan (1 milyon Euro’nun biraz \u00fczerinde) daha y\u00fcksek. Ayr\u0131ca, pazaryerlerindeki sat\u0131c\u0131lar\u0131n ortalama \u00e7al\u0131\u015fan say\u0131s\u0131 31,1 iken, t\u00fcm e-ticaret \u015firketlerinin ortalama \u00e7al\u0131\u015fan say\u0131s\u0131 27,1. Almanya’daki t\u00fcm e-ticaret \u015firketleri i\u00e7in y\u00fczde 19,8’e k\u0131yasla, pazaryerlerindeki sat\u0131c\u0131lar\u0131n yaln\u0131zca y\u00fczde 17,8’i negatif \u00f6z sermaye oran\u0131na sahip.<\/p>\n

Bu ara\u015ft\u0131rman\u0131n bulgular\u0131 \u00e7ok \u00f6nemli. Zira bunlar\u0131n, Do\u011fu Almanya’daki k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli online perakendecilerin tan\u0131t\u0131m\u0131nda birikmi\u015f i\u015fler oldu\u011funu g\u00f6steriyor. T\u00fcm giri\u015fimciler ve m\u00fc\u015fteriler e-ticaretin avantajlar\u0131ndan ancak en az\u0131ndan start-up ve b\u00fcy\u00fcme i\u00e7in benzer \u00e7er\u00e7eve ko\u015fullar\u0131n \u00fclke \u00e7ap\u0131nda sa\u011flanmas\u0131 durumunda yararlanabilir.<\/p>\n","protected":false},"author":2924,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","question-category":[62],"question_tags":[156,155,158,157],"_links":{"self":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question\/25707"}],"collection":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/users\/2924"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/comments?post=25707"}],"wp:attachment":[{"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/media?parent=25707"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question-category?post=25707"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.eticaretmerkezim.com\/ecompw\/wp-json\/wp\/v2\/question_tags?post=25707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}