{"id":20700,"date":"2021-11-04T10:33:09","date_gmt":"2021-11-04T07:33:09","guid":{"rendered":"https:\/\/www.eticaretmerkezim.com\/ecompw\/paylasim\/trendyol-is-ortagi-zirvesi\/"},"modified":"2021-11-04T10:33:09","modified_gmt":"2021-11-04T07:33:09","slug":"trendyol-is-ortagi-zirvesi","status":"publish","type":"question","link":"https:\/\/www.eticaretmerkezim.com\/ecompw\/paylasim\/trendyol-is-ortagi-zirvesi\/","title":{"rendered":"Trendyol i\u015f orta\u011f\u0131 zirvesi"},"content":{"rendered":"

D\u00fcn\u00a0#Trendyol<\/a>\u00a0i\u015f orta\u011f\u0131 zirvesinde payla\u015f\u0131lan veriler biz e-ticaret alan\u0131nda \u00e7al\u0131\u015fan ki\u015filer i\u00e7in paha bi\u00e7ilmez bir de\u011ferdeydi. D\u00fcn sadece ald\u0131\u011f\u0131m \u015fu iki ekran g\u00f6r\u00fcnt\u00fcs\u00fc sayesinde sat\u0131\u015f oran\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in \u00fcr\u00fcnlerinizi nas\u0131l d\u00fczenlemeniz gerekti\u011fini g\u00f6steriyor.
\n1. G\u00f6rselde;
\nTrendyol \u00fczerinden al\u0131\u015fveri\u015f ger\u00e7ekle\u015ftiren \u00e7o\u011funlu\u011funun kad\u0131n oldu\u011fu bundan dolay\u0131 \u00fcr\u00fcnlerimizin g\u00f6rsellerini ne kadar ilgi \u00e7ekici ve kad\u0131nlar\u0131n ilgisini \u00e7ekecek \u015fekilde d\u00fczenlersek \u00fcr\u00fcnlerimizin t\u0131klanma oran\u0131n\u0131 art\u0131rabiliriz. Bunun yan\u0131nda detaylar\u0131 d\u00fczg\u00fcn bir \u015fekilde ele alarak ( ki kad\u0131nlar detayc\u0131d\u0131r.) sat\u0131\u015f oran\u0131m\u0131z\u0131 art\u0131rabilece\u011fimizi g\u00f6steriyor.
\nSat\u0131\u015flar\u0131n %55’i gibi bir k\u0131s\u0131m 3 b\u00fcy\u00fck il d\u0131\u015f\u0131nda oldu\u011fu i\u00e7in kargolama faaliyetlerine ne kadar dikkat edersek o kadar \u00e7ok \u00fcr\u00fcn puanlamas\u0131 ve ma\u011faza puan\u0131m\u0131z\u0131 art\u0131raca\u011f\u0131n\u0131 g\u00f6steriyor. ( \u00f6zellikle bu k\u0131s\u0131mda h\u0131z \u00e7ok \u00f6nemli)
\nVe en \u00f6nemli k\u0131s\u0131m isi al\u0131c\u0131 profilinin %73’\u00fc 18-35 ya\u015f aral\u0131\u011f\u0131nda oldu\u011fu ve bu kesimin online al\u0131\u015fveri\u015f dinamiklerini \u00f6l\u00e7mek, onlara \u00f6zel kampanyalar d\u00fczenlemek gerekti\u011fini g\u00f6steriyor.
\n2. G\u00f6rselde;
\n#Trendyol<\/a>\u00a0\u00fczerinden sat\u0131\u015f yaparak 45 milyon potansiyel m\u00fc\u015fteriye ula\u015fabilirsiniz. Online k\u0131s\u0131mda sat\u0131\u015f\u0131n\u0131z az bile olsa marka bilinirli\u011fi i\u00e7in muhte\u015fem bir f\u0131rsat olarak g\u00f6r\u00fcyorum ki, Trendyol \u00fczerinden reklam vererek reklam giderlerinizi daha aza indirerek perakende de sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.
\nZiyaret oran\u0131n\u0131n %95’i ve sipari\u015flerin %90’\u0131 mobil cihazlar \u00fczerinden ger\u00e7ekle\u015fiyor ki y\u0131llard\u0131r g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir ger\u00e7e\u011fi \u00f6n\u00fcm\u00fcze getiriyor mobil \u00fczerinden al\u0131\u015fveri\u015f yapmak insanlara daha kolay ve ula\u015fabilirlik a\u00e7\u0131s\u0131ndan \u00e7ok daha iyi bir durum ortaya \u00e7\u0131kar\u0131yor. Uygulama \u00fczerinden anl\u0131k bildirimlerle sat\u0131\u015f oran\u0131n\u0131 art\u0131rmak \u00e7ok daha kolay. Bu y\u00fczden dikey pazaryerlerinin de mutlaka mobil uygulamalar\u0131n\u0131 geli\u015ftirip, kullan\u0131c\u0131lar\u0131n indirmelerini sa\u011flamalar\u0131 gerekir yada kendi internet sitelerini mobile uyumlu hale getirerek sat\u0131\u015flar\u0131n\u0131 art\u0131rabilirler.<\/p>\n

Bu yukar\u0131da verilen veriler sadece\u00a0#trendyol<\/a>\u00a0i\u00e7in ge\u00e7erli veriler olarak g\u00f6rmeyin, t\u00fcm online sat\u0131\u015flar i\u00e7in muhte\u015fem bir veri, bu veriler \u0131\u015f\u0131\u011f\u0131nda gelecek sene daha \u00e7ok sat\u0131\u015flar yakalayabilirsiniz.
\nBir e-ticaret uzman\u0131 ve dijital reklam y\u00f6neticisi verileri en iyi \u015fekilde analiz ederek onlara g\u00f6re analiz yapabilmeli.
\nSayg\u0131lar\u0131mla…<\/p>\n

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